Ralph Lauren
Fall 2023 Master Class
Company History
Ralph Lauren Corporation is a global leader in the design, marketing and distribution of luxury lifestyle products across key categories, including apparel, footwear, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children among others – constitute one of the world’s most widely recognized families of consumer brands. We believe that our global reach, breadth of product offerings, and multichannel distribution are unique among luxury and apparel companies.
The Challenge
How can Ralph Lauren leverage their position as a luxury lifestyle leader to become the preeminent luxury gifting destination, across channels, regions, and generations?
The Team
Victoria Ryhanych – MBA, Columbia Business School
Kate Bres – MBA, Columbia Business School
Alli Jacobs – MBA, Columbia Business School
Maria Paula Vargas – MBA, Columbia Business School
Chiara Comoli – MBA, Columbia Business School
Ethan Pan – MBA, Columbia Business School
Oluwatoke Soyebo – MBA, Columbia Business School
Jon Weiss – MBA, Columbia Business School