Company History

For six generations Loro Piana has been supplying the finest cashmere and wool fabrics to the most sophisticated and demanding clients. In doing so Loro Piana has become the largest cashmere manufacturer and the biggest single purchaser of the world’s finest wools. For more than 20 years, by pursuing the same tradition of excellence, Loro Piana has been catering to the lifestyles of like-minded consumers with exclusive lines for men, women, and children, along with home furnishings, accessories, and gifts. Manufactured in the company’s own facilities, these distinctive products are distributed through a worldwide network of directly operated stores and specialty retailers.

The Challenge

As Loro Piana continues to grow and evolve, how do we meet and embrace an ever-changing clientele, one that is younger, more diverse, and more open minded. How do we create services, experiences, and products that are desirable and relevant to a new audience? And how do we do so in a way that is credible and authentic both to our brand and to the new stewards of Loro Piana?

The Team

Anshul Sighania – MBA, Columbia Business School 
Ashley Chang – MBA, Columbia Business School 
Beatriz Verissimo – MBA, Columbia Business School 
Bree Zucker – MBA, Columbia Business School 
Mitali Gupta – MBA, Columbia Business School 
Pam Todhankasem – MBA, Columbia Business School 
Simone Lawrence – MBA, Columbia Business School 
Surya Giri – MBA, Columbia Business School