LOUIS XIII Block Week

Project

Fendi Americas’ goal is to evolve their omni channel strategy to attract and retain Gen Z. How can Fendi recruit and retain US luxury clients under 30? How can Fendi expand its omnichannel services and experiences (both online and offline) to attract and develop this clientele?

Students

Maria Alonso-Torras – Columbia Business School MBA

Giz Belkaya – Columbia Business School MBA

Christina Costello - Columbia Business School MBA

Rukky Ezi-Ashi – Columbia Business School MBA

Melanie Genin – Columbia Business School MBA

Ashish Koirala – Columbia Business School MBA

Martavius Leonard – Columbia Business School MBA

Daniella Levitan – Columbia Business School MBA

Ashley Mango - Columbia Business School MBA

Kristina Miele – Columbia Business School MBA

Allyn Pasiliao – Columbia Business School MBA

Sanya Parischa – Columbia Business School MBA

Steven Siegel – Columbia Business School MBA

Kristyn Stanback – Columbia Business School MBA

Michael Sterling – Columbia Business School MBA

Skyler Sun – Columbia Business School MBA

Jim Thermiotis – Columbia Business School MBA

Natalie Trotta – Columbia Business School MBA

Cassidy Winter – Columbia Business School MBA

Yiyi Zhao – Columbia Business School MBA