The Luxury Approach Block Week

The Luxury Approach Block Week course allows students to collaborate and create marketing models and campaign strategies tailored especially for today's luxury consumer. To address the challenges faced by the luxury industry, the class works closely with a leading luxury brand. The course structure includes presentations by faculty and industry senior executives, as well as discussions and team projects.

The Final Presentations mark the culmination of each team’s week-long hard work, where the students collaborate to create marketing models and campaign strategies tailored especially for today’s luxury consumer and present their final recommendations and innovative solutions to the executives.