“Design & Marketing of Luxury Products” Master Class

Course Description

This class addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the business, from design, production and management to distribution and promotion. The course structure includes presentations (by faculty and by industry presidents, CEOs, and senior executives), discussions, and the team projects.

In this semester-long course, MBA students from Columbia Business School work in teams with undergraduate students from Parsons School of Design to solve actual case studies submitted by participating companies.

Each team will work closely with faculty from both Columbia Business School and Parsons the New School for Design, and their company’s senior executive(s). Teams will present progress report(s) throughout the semester to the class, the faculty and the client, and a final presentation in front of the class and all participating companies.

Click here for an informational video on Columbia Business School master classes.

Past Case Studies

The goal of this semester long course is for the class to become an incubator for new ideas and thinking, to create not just another product, but to build a new business and develop insights on innovative ways of addressing the customer and selling a product.

Fall 2014 Case Studies

Cadillac
Cartier
Ferragamo
Lalique
Van Cleef & Arpels

Fall 2011 Case Studies

Cartier
Dior Parfums
Gucci
Louis Vuitton
Miu Miu

Spring 2009 Case Studies

Cartier
Christian Dior
Hermès
Lalique
Louis Vuitton
Luxottica

Fall 2005 Case Studies

Baccarat
Bulgari
Chanel
Christofle
Hermès
Louis Vuitton
Monaco Tourism Office

Fall 2013 Case Studies

Balenciaga
Dior
Havas Luxe
Louis Vuitton
Maclaren

Fall 2010 Case Studies

Bulgari
Haviland
Hermes
Loro Piana
Maclaren

Fall 2007 Case Studies

Bulgari
Chanel
Faber-Castell
Lladró
LVMH Perfumes & Cosmetics
Saks Fifth Avenue

Spring 2005 Case Studies

Bernardaud
Chanel
Christian Dior
Graff
Hermès
Lalique
Saks Fifth Avenue

Fall 2012 Case Studies

Chanel
Hermès
Loro Piana
Pomellato
Van Cleef & Arpels

Fall 2009 Case Studies

Assouline
Chanel
Fresh
Graff
Louis Vuitton

Fall 2006 Case Studies

Ferragamo
Graff
Hermès
Lalique
Louis Vuitton
Saks Fifth Avenue

“Students’ Final Presentations” Event

Columbia Business School hosted this year’s Final Presentations event and reception in Uris Hall, located at 3022 Broadway (at 116th Street) on Tuesday, December 9th, 2014. The Final Presentations mark the culmination of this semester-long course, where the students work together to create design solutions and marketing models tailored especially for today’s luxury consumer. At this unique gathering of students, alumni, and luxury executives, the student teams will unveil their own innovative solutions to projects submitted by participating companies.

Past Final Presentations:

  • Fall 2006 Final Presentations at Columbia Business School – December 5, 2006
  • Fall 2005 Final Presentations at Columbia Business School – December 6, 2005