LEF Final Presentations
December 4th, 2007
Students from the Columbia Business School and Parsons The New School for Design unveiled their own innovative solutions to projects submitted by some of the world’s finest luxury goods companies.
The presentations marked the culmination of a semester-long seminar entitled “Design and Marketing of Luxury Products”, where students interacted with senior executives in order to answer a series of assignments given by this semester’s participating companies: Bulgari, Chanel, Faber-Castell, Lladró, LVMH Perfumes and Cosmetics, and Saks Fifth Avenue.
In this course designed by Professor Ketty Maisonrouge, Adjunct Professor at Columbia Business School, and taught alongside Parsons Design and Management faculty, Professors Heico Wesselius and Carlos Teixeira, students worked together to create design solutions and marketing models that appeal to today’s consumer and they revealed their visions and answers to the case studies submitted by the companies.
The Luxury Education Foundation is a U.S. not-for-profit organization focusing its efforts on educational programs such as the Columbia Business School/Parsons The New School for Design interdisciplinary course. This unique collaborative program fosters a better understanding of the significant role that each field plays in the success of luxury brands.
The Luxury Education Foundation would like to thank all participating companies for their dedication.